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Public relations in India : ウィキペディア英語版 | Public relations in India
Public relations, despite being over a century old across the world, began in India in the early 1990s. Though there were several individuals and small companies which started even before that, they offered PR with the limited scope of media relations only. It was only natural that the entrepreneurs who began these services came from a background of journalism, seen as a natural hunting ground for the nascent PR industry. ==Agencies that started in India in the 1990s==
India came with many advantages in the context of PR - it showed a consistently high growth rate of the economy; the initial penetration of PR had been low leaving much scope for growth, the internet & traditional media also penetrated exponentially giving rise to the quick rise of PR in India. Though some international PR agencies (usually offshoots of advertising agencies) like Ogilvy PR set base in India in the mid-1980s, they floundered to find a firm footing especially since their core focus remained mainly in advertising services. By the early 1990s, after the opening up of the Indian economy, several other PR agencies, notably Perfect Relations, 20:20 MSL (erstwhile 20:20 MEDIA), Text 100 and () started with a core focus on PR alone. This decade also saw the advent of Indian IPO agencies offshoots like Ad factors PR began to offer PR services as a freebee along with their IPO services. These recent past b2p relations has been emerging as a best PR practice in Chennai. And media monitoring across South India is now made possible through b2p relations.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Public relations in India」の詳細全文を読む
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